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UX/UI
With over five years of experience in UI/UX design, specializing in website revamping and content creation. My expertise also includes crafting visually appealing images and layouts that enhance user engagement and elevate the overall digital experience.


APLF Website Management
Introducing the APLF Website Management, a project I contributed to by enhancing the user experience through a fresh redesign. My work focused on managing the CMS, creating user-friendly pages, and arranging the platform's flow to ensure smooth navigation. I also worked on updating the color palette and content to align with modern design principles and APLF’s branding. Additionally, I ensured seamless daily updates aligned with event and exhibition schedules, maintaining the website’s functionality and relevance for its users.


sampleroom | Networking Platform
I contributed to developing a networking platform for APLF, aimed at providing exhibitors with a space to showcase their products and enabling seamless networking and information sharing between exhibitors and buyers. The platform's primary goal is to accelerate business growth by fostering connections. My responsibilities included managing the CMS, designing user-friendly pages, enhancing user experience, and arranging the platform's flow for smooth navigation.
Beyond setting up the platform, I focused on branding design and integrating branding elements to ensure visual consistency and alignment with APLF’s identity, enhancing the platform’s professional and engaging appeal.
Beyond setting up the platform, I focused on branding design and integrating branding elements to ensure visual consistency and alignment with APLF’s identity, enhancing the platform’s professional and engaging appeal.


ACLE Website Management
For the ACLE website project, I worked on revamping and updating the design to enhance the user experience. I focused on managing the user interface by refining the layout, color scheme, and user flow to make navigation intuitive and visually appealing. My role also involved ensuring that the website design aligned with user needs, optimizing the overall user experience for a more efficient and enjoyable interaction.


Design-A-Bag Website Revamp
For the Design-A-bag website revamp, I focused on redesigning the pages, layout, and flow to enhance user experience. By incorporating the updated branding and visual identity, I ensured the design aligned with the brand's core values. I also restructured the website menu to improve navigation, making it more intuitive and user-friendly, ensuring visitors can easily find what they're looking for.


Native iOS App Design
This project involved creating a native app for a retail shop, focusing on delivering a seamless shopping experience. The scope included designing a user-friendly interface, crafting a unique brand identity, developing a comprehensive UX kit, streamlining the checkout process, and creating a style tile to ensure a cohesive visual language.
I conducted competitor analysis and a SWOT assessment to identify key opportunities. By creating user personas, journey maps, and defining the target audience, I established a clear design direction. The project included designing a mobile version of the app, conducting user testing with peers, collecting feedback, and making adjustments. I finalized the design through a thorough review process, resulting in a clickable prototype and wireframe that encapsulate the app's functionality and user experience.
I conducted competitor analysis and a SWOT assessment to identify key opportunities. By creating user personas, journey maps, and defining the target audience, I established a clear design direction. The project included designing a mobile version of the app, conducting user testing with peers, collecting feedback, and making adjustments. I finalized the design through a thorough review process, resulting in a clickable prototype and wireframe that encapsulate the app's functionality and user experience.


Place4Students
For the Place4Student website redesign, I worked on both laptop and mobile versions, introducing a fresh color palette and creating a comprehensive UI kit. This redesign aimed to enhance usability and visual appeal while maintaining a seamless experience across devices.
The platform serves as a hub for students to search for accommodation rentals, featuring key sections such as a homepage, accommodation listings, map search, top-rated landlords, detailed property pages with price ranges, filtering and sorting options, and a contact/help page for additional support.
Throughout the project, I learned the importance of paying attention to detail and thoroughly understanding the target audience. This involved identifying user pain points, creating personas, empathy maps, and user flows, and designing style tiles. I also recognized the value of competitor research to incorporate effective features and ensure the platform meets user needs effectively.
The platform serves as a hub for students to search for accommodation rentals, featuring key sections such as a homepage, accommodation listings, map search, top-rated landlords, detailed property pages with price ranges, filtering and sorting options, and a contact/help page for additional support.
Throughout the project, I learned the importance of paying attention to detail and thoroughly understanding the target audience. This involved identifying user pain points, creating personas, empathy maps, and user flows, and designing style tiles. I also recognized the value of competitor research to incorporate effective features and ensure the platform meets user needs effectively.


Lazy Latte Lounge
Introducing the Lazy Latte Lounge responsive website, a project that showcases a modern and engaging platform for coffee enthusiasts. My contributions include designing the homepage, events, menu, and order sections, ensuring a seamless and user-friendly experience. This project highlights an intuitive layout and functionality, providing visitors with easy navigation and access to essential features while reflecting the brand’s inviting and relaxed vibe.
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