The promotional package for Yuka Yoga includes two videos designed for YouTube and Instagram, showcasing the brand’s core values and services. This package integrates a harmonious color palette, carefully chosen typography, and a mood board that reflects the tranquil and inspiring essence of yoga and wellness. These elements work together to create a visually appealing and consistent brand identity tailored to resonate with the target audience.

In developing the package, I conducted in-depth research to align the content with the brand’s objectives and audience preferences. My responsibilities included creating smooth transitions, maintaining color consistency, adhering to strict timelines, and crafting detailed storyboards. I also selected appropriate audio tracks to enhance the emotional impact and ensured the visuals were polished and engaging. By understanding the target audience, I successfully created promotional content that effectively communicates Yuka Yoga’s message and values.